2014 ISSUE #3
/The Big Picture: Strategy - First in a series of articles on strategy.
How to Promote Salespeople Succesfully to Management and How to Help Them Cope - Adapated from FOLIO: article by Jim Elliott and Joe Arpaia, M.D.
2014 ISSUE #2
/A Fighting Chance - Kantar Media SRDS & James G. Elliott Study: Second in a Series – What influences agency media buyers most? Struggling to connect with over-burdened buyers, associations can win if they understand what agencies are looking for – and how to give it to them. Includes Portrait of an Agency Buyer and A New Strategy.
2014 ISSUE #1
/How Agencies Plan and Buy Today - President’s Letter – Kantar Media SRDS & James G. Elliott Study: First in a Series
Magazine Strengths – What is the Job to be Done? - By Jim Elliott