Unlike James G. Elliott Co. ad sales clients, many consulting clients prefer to remain anonymous.  Here are some brief descriptions of some types of clients the company has served:

  • Three Fortune 500 companies who were considering adding an advertising component to products they were launching
  • Large international media company with newspapers, magazines, and radio stations.
  • Highly regarded large niche consumer publisher
  • Prominent association that serves other associations
  • Several technical and scientific associations
  • A large event-oriented company with media assets
  • And many more

Examples of Projects

  • Recommend strategy for association magazine to begin accepting advertising
  • Create new consumer magazine launch strategy
  • Evaluate promotion strategy to agencies
  • Define market and competitive set for a publishing brand
  • Evaluate sales processes including CRM
  • Evaluate potential for advertising in new medium
  • Evaluate advertising sales staff
  • Assess potential for advertising sales for new publication
  • Review advertising strategies for association and consumer brands including their positioning in the marketplace
  • Work with some clients and brokers on the acquisition of certain media brands based on their actual revenues in the marketplace
  • Ground zero review of promotion, sales structure, cultural integration (following acquisitions), for a large special interest and travel publisher