The Study of Media Planning & Buying in the U.S. initially conducted in October 2013 by Kantar SRDS and the James G. Elliott Co., Inc. will be repeated in 2015.
The purpose of this study is to understand the media planning and buying information needs of media planners and buyers at agencies.
It is expected that more than 400 media people will respond to the 2015 study.
The original study confirmed the widespread impression that media people are carrying a heavy workload.
- On average, respondents work on 4 clients and 5 brands.
- Average value of advertising recommended or helped purchase was $19.2 million in the past 12 months.
The next study will add several questions about programmatic buying.
You can download the first study here by filling out the request on this page of our site: /news/