Kevin Davies, Ph.D., the publisher of C&EN Media Group, released the following statement:
I am writing to inform you of an important and exciting change in the advertising program for both the C&EN Media Group and ACS Publications, the scientific publishing division of the American Chemical Society.
One of our important goals at ACS is to deliver for our advertisers the greatest possible return on their marketing investments. Many of our activities are readily apparent, such as the editorial excellence of our content and the broad, timely news coverage of the global chemistry enterprise in our award-winning weekly magazine, Chemical & Engineering News (C&EN). Some of our other efforts may be less visible but are equally important to our delivery of exceptional customer service and value to our advertisers, and to the hundreds of thousands of readers we reach via a range of print, web, and mobile formats.
We have recently made an important change that enhances our advertising capabilities and strengthens our ability to serve your needs.
I am delighted to announce that ACS Publications has partnered with James G. Elliott Co., Inc. to be our exclusive advertising sales representative in North America, effective immediately. The Elliott Company is the largest independent media company of its kind, with sales offices in the major advertising hubs of New York, Chicago and Los Angeles. Augmenting their diverse media sales expertise, the firm provides a range of marketing and research services that will be of strategic benefit to our clients as we seek to enhance our print and digital advertising offerings and continue to innovate in today’s exciting marketing environment.
We know that in addition to following C&EN, influential researchers and decision-makers worldwide rely heavily upon the peer-reviewed research content disseminated by our award-winning ACS Publications web and mobile delivery platforms. Through our new relationship with the Elliott Company, we also will seek to deliver enhanced advertising impact for customers who wish to leverage the broad exposure and ROI offered by our digital media offerings—including web and mobile alerts and user downloads, sponsored webinars, virtual conferences, and custom publishing opportunities with advertorial potential.