FOLIO: talked to ten publishers and industry partners (including Jim Elliott) to see how they plan to get the job done in 2018. Here's an excerpt:
Jim Elliott, President, James G. Elliott Co., Inc.
Investment planning must grow out of each individual publisher’s specific situation, reflecting their goals, resources, history, skill sets, market environment, and much more, so there is no single best strategy. However, there are some general considerations that pertain to each of the major publishing sectors, as follows:Read More